URFirst Energy
Looking Forward Consulting
Partnership ProposalPrepared for URFirst Energy · July 2026

Building the You Are Family Way.
Written by the founders, carried by everyone who represents the brand.

A four-part partnership that translates the founding team's vision into a company every contractor, employee, and partner lives out every day.

4
Focused work streams
1
Unified culture playbook
Ways to reinforce it
The opportunity

You have the vision. We build the system that carries it.

URFirst Energy is a decentralized organization built around a distinctive culture, the You Are Family Way. It's powerful in the founding team's voice, and it deserves a way to travel just as powerfully through every contractor, employee, vendor, and strategic partner who touches the business.

The four work streams below are designed to be adopted together or in sequence. They start with the founding team, define the identity, standardize the welcome, and then keep the learning going for the long haul.

What we propose

Four ways we add value.

Think of this as a menu. Every piece stands on its own, and each one makes the next one work better.

Foundation

Executive Coaching for Startup

01

One-on-one coaching for the founding team as they move from thought-leaders to founder-operators.

  • Weekly working sessions with a Looking Forward executive coach.
  • Organizational development: a thought partner as you decide who joins the team, and when.
  • Owner operating rhythm: supporting the cadence that keeps the vision moving alongside the day-to-day.
  • Accountability partnership to prevent priorities from drifting.
Identity

Strategy, Values & Brand Workshop

02

A facilitated workshop that turns the founding team's shared vision into a company everyone can carry.

  • Purpose, vision, and values formulation, captured, not assumed.
  • The You Are Family Way: culture articulated in plain language.
  • Brand voice, messaging pillars, and story framework.
  • Deliverable: a living brand & culture guide the whole company references.
Onboarding

Orientation for Contractors & Employees

03

A repeatable, decentralized onboarding program for everyone who represents URFirst Energy.

  • One focused session per day across the first week, virtual, ideally live.
  • Built for contractors, vendors, employees, and strategic partners alike.
  • Self-paced follow-ups and bridge work between sessions.
  • Grounded in URFirst's purpose, culture, role clarity, and contribution.
Growth

Continuing Education for the Team

04

Ongoing leadership and skill development so URFirst people keep sharpening after day one.

  • Customized Leadership Edge Live curriculum, tailored to URFirst's context.
  • Reinforces the You Are Family Way as the team scales.
  • Cohort-based learning that builds shared language across roles.
  • Optional coaching layer for emerging leaders on the team.
How we work

A partnership, not a deliverable.

Step 01
Align

We agree these four work streams are the right ones, and in what order they'll create the most momentum for URFirst.

Step 02
Design

We tailor our existing frameworks (coaching, workshops, orientation, Leadership Edge Live) to URFirst's language and reality.

Step 03
Deliver

We run it with you and stay alongside, reinforcing the You Are Family Way and stepping in to assist wherever and whenever URFirst needs us.

Next step

If this is the right shape, we'll build the numbers around it.

This is intentionally a proposal about the work, not the price. Once we're aligned that these are the ways we can add value to URFirst Energy, we'll come back with a scoped investment for the pieces you want to move on first.

Your point of contact
Colleen
Looking Forward Consulting
Reply to move forward